Fingers Crossed

My First Google Ad

I have completed a bit of research, and with that, I have built my first Google ad. I built it with a very broad demographic base. I selected English speakers in the US as my audience.

Of course, it's built on the expectation that it will be served based on a users search parameters, and starting out, I didn't want to restrict it to any one demographic group, other than location. I hope to learn more about audiences this way. As I learn who's interested, I will probably whittle it down to to different user groups. and test other ads against the different possible sets of user groups.

It was very easy building the ad, with Adwords even supplying keyword suggestions, for the search ads on Google.

It may help that I purchased my Domain name (my url, if you will) from Google Domains. I  then built my first blog site on Blogger (a Google tool), and have built my 'static' front end using Blogger as well. And yes, it's all connected in the back end to Google Analytics.

None of it is finished. I have lots of work to do, creating better images, all of one size. I have to spend some time thinking about whether I like the fonts and colors I have selected. And then there's building better content. But these things can evolve, I can take them one step at a time. They are 'hopefully' good enough to get going with. To bring people to my content, introduce them to my product, and 'fingers crossed' start selling it.

Next stop, advertising on Amazon, but that involves a lot of research first...